Dear Friends, Colleagues, Clients and Business Partners,
After 15 years, FiveStar Gourmet Foods launched a holistic examination of its brand imagery. The initiative was undertaken to gain better insight into our brand within the marketplace, and better align our brand with our products, vision and growing audience. We believe that together with our many partnered clients, FiveStar stands as a leading innovator within the food manufacturing landscape. Our goal has been to make sure that our brand truly reflects who and what we are.
Today, after years of continued growth and many months of focused effort examining our brand, I am proud to announce our new identity — reflecting the essence of our brand core values of Fresh, Gourmet, Healthy, Innovation and Service. Our new identity clearly differentiates and grounds our identity in these core attributes that personify our business culture, the wellspring of our success, and the source of our ability to deliver exceptional products.
FiveStar Gourmet Foods is the premier global food manufacturing company for fresh, healthy and innovative retail, private label and food service solutions.
This change does not reflect any change in ownership, leadership, or direction – but rather our continued growth and our desire to clarify our uniqueness – conveying both our culture and foundation. To that end we are introducing a new look and logo that now includes a leaf that exemplifies Freshness. Gourmet Foods continues to be called out as the essence of what we provide and retains a prominent position. We also emphasize Health and wellness with the color choices of blue and green. Purposefully the logo is not fully enclosed but left open to foster a commitment to Innovation through “out of the box” thinking. And ultimately, FiveStar, continues to denote the only rating we ever want our valued clients to view us with and the standard we hold ourselves to.
We are fortunate to enjoy very strong relationships, support, and interest from many audiences – clients, colleagues, business partners, and consumers. We thank each of you for your ongoing relationship and support. We look forward to a bright future together.