RANCHO CUCAMONGA, Calif.– FiveStar Gourmet Foods™, home of Simply Fresh, the leader in fresh, innovative meal solutions, announces the expansion of its operations team with the appointment of three experienced executives. Key leadership hires include Paul Harrison as Senior Vice President of Operations, Michael Cheung as Vice President of Supply Chain, and Danny Gutierrez as Director of Operations. 

The strategic appointments support FiveStar’s goal of accelerating national production. The company recently opened a new, state-of-the-art facility in Southern California, its flagship hub for innovation, production, and nationwide distribution of its SF-360 fresh food solutions.

“We are transforming FiveStar Gourmet and its brands into bold, fast, and uncompromising global category leaders. Achieving these outcomes requires leaders who are experienced, hungry, hands-on, and fully committed to our mission,” said Tal Shoshan, CEO of FiveStar Gourmet Foods. “Paul, Michael, and Danny each bring a track record of operational excellence and the grit and vision to help take FiveStar and Simply Fresh to the next level.

• Paul Harrison, Senior Vice President of Operations, brings more than two decades of leadership experience in the fresh food industry. He previously held positions at Calavo Growers and Renaissance Food Group, where he gained recognition for driving operational efficiencies, ensuring food safety, and enhancing team performance across multi-site operations.

“FiveStar’s momentum and passion for excellence are contagious,” said Harrison. “This is a company that moves with purpose, and I’m honored to help lead its next phase of operational growth.”

• Michael Cheung, Vice President of Supply Chain, joins FiveStar after his successful tenure at Bonduelle Fresh Americas. With extensive expertise in procurement, logistics, and ERP implementation, Michael will oversee the company’s end-to-end supply chain strategy, emphasizing material availability, vendor optimization, and cost control.

“I’m excited to join a team that values innovation, speed, and execution,” said Cheung. “FiveStar is redefining what supply chain excellence looks like in the fresh food industry, and I look forward to building a best-in-class network that supports that vision.”

• Danny Gutierrez, Director of Operations, also joins from Bonduelle Fresh Americas, where he held multiple leadership positions overseeing high-volume manufacturing. At FiveStar, Danny will concentrate on-line efficiency, labor optimization, and daily plant execution to support the company’s rapid growth and national distribution.

“FiveStar’s commitment to quality and innovation is unmatched,” said Gutierrez. “It’s exciting to be part of a company where operational discipline and creative energy go hand in hand.”

This enhanced leadership team reinforces FiveStar’s commitment to delivering fresh, safe, and high-quality food at scale while maintaining operational discipline and culinary excellence at every stage of the process.